On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by giving away pretzels for the eleventh consecutive year. Using more than 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute a lot more than 50,000 pretzels this season. On Thursday, April 26, traditional and Walmart locations system-wide will offer Philly Pretzel Factory to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the first 100 customers in line with a card redeemable for a free pretzel every day through the month of May.
“When we started handing out pretzels on National Pretzel Day, we didn’t realize what a huge success the vacation would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have guests who start asking about the pretzel giveaway in January, and we know that the only reason we’ve been able to be successful as a business is because of their patronage. We celebrate the vacation to provide back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of the own holiday. Through the period of the first declaration, but long before Philly Pretzel Factory was built, DiZio already enjoyed a knack for selling the knot-shaped delights. At the age of 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to market his own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of one thousand pretzels per day. After giving a cut towards the supplier, DiZio would pocket $100 and ride home.
In order to change his pretzel stand into something much bigger, DiZio teamed up with college buddy Len Lehman in 1998 to generate the very first Philly Pretzel Factory blueprint. Ever since then, the brand has expanded from a single location in the Mayfair neighborhood in Philadelphia to 170 locations in 17 states throughout the U.S., from Massachusetts to Florida on the East Coast and also to Nevada on the West Coast. The company is on pace to add 25 new locations this coming year with franchise owners throughout the U.S.
“Although we have a huge presence across the Mid-Atlantic, we’ve been expanding our footprint into new markets within the last several years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day lets people in markets away from the Mid-Atlantic to have interaction with our logo and taste our freshly baked pretzels.”
The company’s presence continues to be growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Las Vegas, with many of the brand’s newer franchisees possessing a link to the merchandise back within the Philadelphia area. Now, Monaghan is looking to fill out those markets with additional franchise prospects that are looking to delight their local communities owxape pretzels “served hot outta the oven.” Discover more about franchising opportunities here.
Philly Pretzel Factory offers consumers a fresh, satisfying snack using their fresh-baked pretzels that are “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and it has grown to the largest Philly Connection on earth, feeding customers at 170 franchised locations spreading throughout the country away from Philadelphia. Philly Pretzel Factory’s menu supplies the traditional Philly style pretzel as well as includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and a variety of mustards. The products can be found in a stand-alone bakery, transportation and entertainment venues, as well as in the nation’s largest retailer, Walmart. For additional info on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To inquire about franchise opportunities, visit www.ownappf.com.